Welcome to The UX Forge
The Psychology of UX and Product Design
Hey there - and welcome! I’m Bennet Ngan, a passionate UX/UI and web designer who is endlessly curious about how people think, feel, and interact.
A brief introduction about myself — my journey into UX design was a little unorthodox. I originally studied Microbiology and Immunology, with a minor in psychology. Even though psychology was a small part of my classes, they were always my favourite. I loved understanding how we think, make decisions, and form behaviours. After graduating and working in medical labs for a few years, I decided to go back to school for software development. While I was there, I realized something: UX and product design is essentially a combination of psychology and technology, two things I truly loved. Fast forward to today, I am creating a space to share my passion for thoughtful and human-centered design. The UX Forge is a space where we break down the why behind good design by exploring the cognitive science of user behavior and psychology.
Here’s what you can expect from this newsletter:
Every 2 weeks or so, you’ll get thoughtful posts across a few key categories:
UX Laws – Psychological principles and heuristics (like Hick’s Law or the Von Restorff Effect) that help explain how users think and interact.
UX Principles – Best practices and design ideas like feedback, clarity, empathy, and reciprocity — the softer, essential side of human-centered design.
General Posts – Editorials, industry observations, and other news.
Product & Tool Spotlights – A look at the software, tools, or even physical things that help me design and work more effectively.
Case Studies – We’ll take a look at real products and dissect aspects of it from a psychological and UX perspective.
Whether you're a designer, product manager, or curious designer, I hope this newsletter gives you fresh insight into how people think — and how we can design better because of it.
Let’s forge better experiences together :)